Case Studies
Case studies are under development. In the meantime, here's what business people like you have to say about Strix Insights:
“Alli Marshall’s passion for, dedication to, and understanding of competitive intelligence is a tremendous asset to any company who engages her. We have contracted at least four research projects to Alli in the last six months and have been extremely satisfied with the process, service level, turnaround time, and results of each one.
“[Our firm] provides business development services to companies from around the world who are interested in developing the Alberta market. In order for us to represent them properly and broker deals on their behalf, we need to have a solid understanding of their industry and the nature of their competition. Because we are a small team, we rely on the expertise of others, and what Alli brings to the table in terms of information, advice and insight has significantly enhanced the work we are doing. Her professionalism, exceptional communication skills, technical background and ability to quickly grasp concepts and challenges has produced outstanding results for us and our clients.”
Director, Business Development Firm
“Our company … is an early-stage medical device developer. We have found our relationship with Alli Marshall of Strix Insights to be an effective and efficient avenue for helping our company through the commercialization process. Alli has helped us with a variety of activities: from investigating unfamiliar market areas, to targeted interviews with industry experts, to interviewing potential commercialization partners and setting up business development meetings with them.
“In all projects, Alli has successfully investigated, analyzed and then shared valuable information and knowledge with us. The combination of her science background, giving her the capacity to understand and communicate our technology, coupled with her aptitudes with respect to researching and distilling competitive intelligence, has proven to be a valuable asset. We expect to continue to work with Alli and are comfortable recommending her to others.”
President, Early-Stage Technology Company
“Creating a company or business unit that is a formidable competitor requires understanding the interplay of many different issues. Alli brings a very comprehensive perspective to strategy development. Through analyzing both external and internal factors controlling competitiveness, Alli’s insights provide a clear picture of the interrelationships of these factors and how to use this information to build a more competitive entity. I’ve worked with her in a couple of different oil and gas initiatives and have indirectly seen her work on other industry projects. She is one of the more insightful business people I’ve had the pleasure to work with.”
CEO, Junior Oil and Gas Company
“We engaged Strix Insights to help us inform our strategy for a new product launch. Our goal with the launch was to sell thousands in a short period of time, and Strix quickly and efficiently helped us to map out a plan to address the uncertainties around the product launch. We had no hesitation in entrusting Alli to speak with our business clients. In the end, Alli’s work paid dividends in terms of the insights that she generated and because her research also generated some pre-sales for our new product. As a result of Strix’s work, we were able to make refinements to our product offering, pricing, and marketing strategy and messages to ensure a highly successful roll-out of our product.”
CEO, National IT Services Company
“I am pleased to share my experience in using Strix Insights as our market intelligence resource. Strix Insights helped us to make tough decisions on where to allocate our valuable engineering and marketing assets. We considered the services provided to be excellent. They included a comprehensive package which was used to enhance the decision making processes during our strategic planning sessions.”
Project Manager, TSX-Traded Manufacturing Company
…More to come