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About


Empowering Strategic Decision-Making

Understanding your business environment is critical to making your business more competitive and minimizing your exposure to risk. Our competitive intelligence (CI) process empowers companies to accomplish more with fewer resources by focusing their efforts on the most profitable and advantageous opportunities.


A Ground Floor Approach to Intelligence Gathering

We take a decidedly practical approach to competitive intelligence and research. The process starts with a thorough needs analysis to determine what information is required to support your strategic decisions and moves to the research phase with the aim of uncovering new sources of competitive advantage.


Strix Insights Founder and Principal Consultant, Alli Marshall

Competitive Intelligence professional and Strix Insights Founder, Alli Marshall started her career as a geophysicist before moving into business analysis and strategy within the oil and gas industry. In her work, she noticed an emerging trend of companies being overwhelmed by data and information, but truly lacking in the relevant intelligence needed to make key strategic decisions.

Alli studied competitive intelligence, honing her skills and charting a path for her new venture. A dedicated CI professional, Alli is a member of the Society of Competitive Intelligence Professionals (SCIP). Alli provides the bridge for organizations to turn data and information into winning strategic decisions.


Code of Ethics

As a CI professional, Alli has adopted the SCIP Code of Ethics. At Strix Insights, we commit that we never misrepresent ourselves during our work, we honour all requests for confidentiality and we will not collect information that is safeguarded as confidential.